Blame the accountants!! Even in scandal, Dell peddles "world-class" PR

Maybe it’s hard to spin the financial fraud and subsequent need to restate results over the last few years that Dell has faced due to an internal audit spurred by an SEC investigation, but Don Carty has to try a little harder than this:

‘”All of us are very proud of Dell. We believe we’re a world-class company, and we’re not terribly proud that we found one element of our company that wasn’t world class,” Carty said. “None of us at Dell like this.”‘

How much of the business is your accounting department? Those fraudulent results were reviewed by banks, investors and insurance companies and affected the perception that Dell was the clear leader in personal computers.

That’s not world class.

Now they lag HP, and as I thought might happen a major financial scandal has enveloped Dell–a major one anyway in seriousness if not with the kind of numbers that will threaten the company’s immediate solvency.

So sure. Claim it’s not really a big deal, and look for a scapegoat. Don’t blame the hard-charging corporate culture led by Mr. Dell and the “made-to-order” cult that the company had succeeded in getting into the business school texts. Don’t blame a mediocre product in an ultra-competitive market for Windows machines. Don’t blame the chronic unrealistic expectations of continued 15% growth for all tech companies on the stock market.

No. Blame the accountants. Without Michael Dell even sitting in on the conference call. That’ll work.

Except there’s one problem:

Carty is Dell’s chief financial office (CFO). The “one element of our company that wasn’t world-class,” according to him, was the one his position oversees.

They are still good at PR down there in Austin, even if they can’t pull down the growth numbers they’re supposed to anymore. They managed to spin business school professors and Tom Friedman, so why won’t they manage to spin their way out of this?

They’ll probably find a way. But I don’t know–here’s what MarketWatch says:

‘However, the company may not be out of the woods in the eyes of the Securities and Exchange Commission. Dell warned that despite the conclusion of the company’s internal review, “the SEC’s investigation is ongoing, and there can be no assurance that there will not be additional issues or matters arising from that investigation.”‘

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